Futurice AR/VR

Immersive technologies to support your business


Why AR/VR?

AR and VR will play an increasingly bigger part in our every day life, bringing immersion and new ways to interact with the digital and physical world. We want to be a part of defining how AR and VR are going to be used in the future. We create services that push the limits of AR and VR and combine them with data, artificial intelligence, machine learning and user centric design to create real value to the end users and organisations. 



Value from context and real-time information

Instead of inputting data to an app manually, AR can be used to recognize camera inputs, location, time, device orientation etc. and provide real time information to the user. Real value is achieved through intelligence from the device, or a backend which brings the relevant information to the user when needed.


  • AR instructions, e.g. how to operate selected machines with visual guidance. Instructions can even be sent in real time from another side of the world.
  • Image recognition to give relevant information to the user - (e.g. Google Translate Instant camera translator)
  • Measurement tools to calculate difficult shaped areas or volumes
  • 3D visualisations to see upcoming products in a real environment
  • Facial recognition


Value from replacing your actual context

Immerse yourself in VR with an environment that would normally be very difficult, expensive or impossible to recreate in your actual location. In addition to entertainment, VR can save a lot of money in companies with recurring processes.



  • Immersive storytelling in games and VR experiences
  • Interactive training for jobs with recurring and unchangeable instructions or dangerous/error situations. For example what a train driver should do in case of a collision
  • Remote control to heavy machines, e.g. for safety reasons or just to improve the process, since there is no need to actually physically move from one place to another
  • Medical purposes, e.g. training personnel to handle fear of heights in a controlled environment
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Application areas for AR/VR


Design and collaboration processes

AR and VR can drive faster and more effective collaborative design processes. Experiencing/testing prototypes without having to build them and easily sharing them with others (including non-experts) enables faster feedback loops.

Examples include: prototyping and visualisation, telepresence, collaboration and sharing feedback


Training, simulation & guidance

With AR you can give the right information in the right context, making it faster and easier to understand the surroundings or what you’re working on. The strength of VR shows when a person immerses him/herself in a different situation to learn from it, no matter where the person located, and without any danger.

Examples include: augmented information about surroundings, how-tos and manuals, training simulations


Immersive storytelling 

Both AR and VR can be used for telling immersive stories, whether it is customers engaging with a brand, sharing with stakeholders or just plain old entertainment.

Examples include: marketing, games, interactive stories


Contact Us

Interested in AR/VR? Let's meet and discover how next-generation immersive technologies can help your business.


Ike Rings

Emerging Technologies Specialist